What is the core difference between Revenue and Visibility strategies in Google Ads?

The core difference is the objective: Revenue strategies focus on conversion value and ROI using Target ROAS bidding, while Visibility strategies focus on brand dominance and share of voice using Target Impression Share bidding.

When should a Singaporean SME choose a Visibility strategy?

A Visibility strategy is best when launching a new product, defending your brand name from competitors, or during high-season sales where brand recall is more important than immediate margin.