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Privacy Policy

1. Introduction

Flex Your Idea Pte Ltd (UEN [insert your UEN]) ("Flex Your Idea", "we", "us" or "our") is committed to protecting your personal data and respecting your privacy. We operate the website www.flexyouridea.com (the "Site") and provide business-to-business digital marketing and related professional services.

This Privacy Policy explains how we collect, use, disclose, protect, and otherwise process personal data in accordance with the Personal Data Protection Act 2012 of Singapore (the "PDPA").

"Personal data" means data, whether true or not, about an individual who can be identified from that data, or from that data and other information to which we have or are likely to have access.

We also operate a separate consumer brand, The Delusion Project (thedelusionproject.com), on separate systems. We operate the two businesses independently. We do not combine or share personal data between them, and information you provide to us through this Site is not used to market The Delusion Project to you. The Delusion Project has its own privacy policy.

By using our Site, submitting a form, or otherwise providing personal data to us, you acknowledge that you have read and understood this Privacy Policy.


2. Personal Data We Collect

Our Site is aimed at businesses and professional contacts. Depending on how you interact with us, we may collect:

  • Identity and contact data: name, job title, company or organisation name, business email address, and business telephone number.

  • Enquiry and communications data: the contents of enquiries, requests, and feedback you send us by form, email, phone, or messaging.

  • Marketing tool data: information you submit to our online tools, such as the website URL and business details you provide to our Search Visibility Score tool, so that we can generate a report for you.

  • Technical data: IP address, approximate location, browser type and version, device type, operating system, referring URLs, and pages viewed.

  • Usage and behavioural data: how you navigate and interact with our Site, including clicks, scrolls, and aggregated or anonymised session recordings and heatmaps.

  • Marketing and preferences data: your subscription status and communication preferences.

If, in future, we introduce paid plans, subscriptions, or online payments (for example, for our Search Visibility Score tool), payment will be collected and processed by third-party payment providers; we do not store full payment card numbers.

If you provide us with personal data about another individual (for example, a colleague), you confirm that you are authorised to do so.


3. How We Collect Personal Data

We collect personal data: directly from you (when you complete a form, use a tool, make an enquiry, subscribe, or correspond with us); automatically (through cookies, analytics, advertising pixels, and server logs, as described in Section 8); and from third parties (such as advertising and analytics platforms, referral sources, and publicly available business sources), where permitted under the PDPA.


4. Purposes for Which We Use Personal Data

We collect, use, and disclose personal data for purposes a reasonable person would consider appropriate, including to:

  • respond to your enquiries and provide quotations, proposals, and information you request;

  • deliver the tools, reports, and services you request, including generating and sending your Search Visibility Score report;

  • provide, operate, personalise, and improve our Site and services, and (where introduced) administer paid plans or subscriptions;

  • send you marketing, newsletters, and updates where you have consented or where otherwise permitted by law;

  • measure and improve the performance of our website, content, and advertising;

  • carry out administration, billing, security, and fraud prevention; and

  • comply with applicable laws and lawful requests by public authorities.

Where we intend to use your personal data for a new purpose, we will notify you and, where required, obtain your consent first.


5. Consent and Withdrawal

You may provide consent expressly, or it may be deemed under the PDPA where you voluntarily provide personal data for a purpose that is reasonably obvious. You may withdraw consent at any time by contacting our Data Protection Officer (Section 15). We will process your request within a reasonable time and inform you of the likely consequences. Withdrawal does not affect the lawfulness of processing carried out before withdrawal, and we may continue to retain personal data where permitted or required by law.


6. Disclosure of Personal Data

We may disclose your personal data to: service providers and data intermediaries who process data on our behalf (see Section 7); our professional advisers (accountants, auditors, lawyers); government bodies, regulators, and law enforcement where required or permitted by law; and a successor entity in connection with a reorganisation, merger, or sale of assets. We require parties who process personal data on our behalf to protect it to a standard comparable to the PDPA. We do not sell your personal data.


7. Third-Party Services and Transfers Outside Singapore

We rely on reputable third-party service providers, some of which store or process personal data on servers located outside Singapore. They include:

  • Website hosting and infrastructure: Wix.com

  • Hosting and security for certain embedded tools (including the Search Visibility Score tool): Cloudflare

  • Email, workspace, and productivity: Google

  • Email marketing and newsletters: Mailchimp

  • Customer relationship management and marketing automation: HubSpot

  • Workflow automation and system integration: Make.com

  • Internal collaboration, project, and operations management: Notion

  • Website and advertising analytics: Google Analytics, Google Ads, Meta (Meta Pixel), and Microsoft Clarity

  • Payment processing (if and when we introduce paid plans or subscriptions): Stripe

Where we transfer personal data outside Singapore, we take reasonable steps to ensure the receiving party provides a standard of protection comparable to that under the PDPA, including through contractual commitments.


8. Cookies and Tracking Technologies

Our Site uses cookies and similar technologies to function, remember your preferences, analyse traffic, and measure and personalise advertising. These include strictly necessary cookies; analytics and performance cookies (such as Google Analytics, Microsoft Clarity, and HubSpot); advertising and targeting cookies (such as Google Ads and the Meta Pixel); and functional cookies. Our email communications, sent via Mailchimp and HubSpot, may use technologies to measure opens and clicks. You can manage cookies through your browser settings and, where available, through the cookie-consent banner on our Site. Disabling certain cookies may affect how the Site functions.


9. Protection of Personal Data

We make reasonable security arrangements to protect personal data against unauthorised access, use, disclosure, or similar risks, including encryption in transit (HTTPS), access controls, multi-factor authentication on key accounts, and the use of reputable service providers. However, no method of transmission or storage is completely secure. In the event of a data breach likely to result in significant harm, or of significant scale, we will notify the Personal Data Protection Commission ("PDPC") and affected individuals as required under the PDPA.


10. Retention of Personal Data

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required or permitted by law (for example, tax and accounting obligations). When no longer required, we will securely delete, destroy, or anonymise it.


11. Accuracy

We endeavour to keep personal data accurate and up to date. Please notify us of any changes so our records remain current.


12. Your Rights: Access and Correction

Subject to the PDPA, you may request access to the personal data we hold about you and information on how it has been used or disclosed in the past year, and request correction of any error or omission. Please contact our Data Protection Officer (Section 15). We may charge a reasonable fee for an access request and will inform you in advance. We will respond as soon as reasonably possible, and generally within 30 days; if we cannot, we will tell you when we will respond. In certain circumstances permitted under the PDPA, we may be unable to provide access or make corrections, in which case we will inform you of our reasons.


13. Marketing and Do Not Call

Where you have consented or where otherwise permitted by law, we may send you marketing communications. You may opt out at any time using the unsubscribe link in our emails or by contacting our Data Protection Officer. Where we send marketing messages to Singapore telephone numbers, we will comply with the Do Not Call ("DNC") provisions of the PDPA.


14. Third-Party Websites

Our Site may link to third-party websites or tools we do not operate. This Policy does not apply to them, and we are not responsible for their privacy practices.


15. Data Protection Officer

We have appointed a Data Protection Officer ("DPO") to oversee our compliance with the PDPA. For any questions, to make an access or correction request, to withdraw consent, or to raise a complaint, please contact:

​

Attention: Data Protection Officer (DPO)
Flex Your Idea Pte Ltd
Email: info@flexyouridea.com
Phone: +65 8399 6167
Office: 358C Ubi Road 3, #09-186, Singapore 403358


If you are not satisfied with how we have handled your request, you may contact the Personal Data Protection Commission of Singapore at www.pdpc.gov.sg.


16. Changes to This Privacy Policy

We may update this Policy from time to time. The updated version is indicated by the "Last updated" date above and takes effect when posted. Please review it periodically.


17. Governing Law

This Privacy Policy is governed by and construed in accordance with the laws of Singapore, including the PDPA.



Last updated: 31 May 2026

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